Andrew Schmidt

Feature introductions are tough — there’s just a lot to get across. Putting the value up front let us pique interest before getting into the nitty-gritty details.

When done right, little dashes of empathy can be delightful. The trick is to find places where the user's already having a moment, and be a part of it.

For brand new users, it helps to skip the what and go directly to the why. Instead of what a product is, put the focus on why it’s useful.